We aim to find out the specific marketing issues facing your business or organisation and, if you require, we will write a marketing plan to address those marketing issues, to include a well thought out creative platform and visuals. The drinks industry is one of acquisitions and polarisation and the needs of one can be entirely different from another, although there are common threads regardless of business size. As the drinks industry sells lifestyles rather than product, the common thread becomes strong product branding.
drinks industry marketing
Our ability to listen and adapt, combined with experience in the brewing and wine trades makes us versatile, with an eye to suggesting new marketing approaches. As a taster, here are some projects we have worked on
- Mixed online and offline launch of a range of South African wines into the UK
- Marketing a traditional regional brewer/retailer over a 6-year period
- Proposals to streamline business operations of a modern regional brewer
- Creating a strong brand identity for a range of Italian wines
- Building loyalty through real ale branding with attitude
- Advertising campaign to launch Spanish Rose Spritzer in a can
With business associates in all of marketing’s fields, we are able to determine business direction, market positioning, action plan, project management and creative across all mediums available to us – online and offline (traditional methods).
Website designed and built by Finkk Ltd.
For all enquiries contact drinkk@finkk.com
